250,000 Bouncing Balls: "

Sony dropped around 250,000 mulitcolored bouncing superballs down a San Francisco street to film a commerical for their Bravia flat-screen televisions. What you see above is how it started, click below to watch the result:

VIDEO [Bravia commercial]
VIDEO [Featurette: the making of the ad]
LINK [project website, w/ more pictures & downloads] (via digg)

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(Via Centripetal Notion.)